AIX / Studio 01 — Enter

AIXbrands with presence.

AIX builds distinctive brand worlds for ambitious companies across hospitality, real estate, consumer, culture and technology.

Strategy → Identity → Digital → Experience
AIX / Principle

Different worlds.
One studio signal.

Projects are allowed to change category, colour and personality. AIX remains recognisable through its motion, spacing, typographic discipline and kinetic system.

PositionFind the idea worth owning.
BuildTurn it into a coherent system.
ExpressMake it hold across every touchpoint.
AIX / Selected work

Six primary systems.

Hospitality, real estate, architecture, technology and culture — presented as distinct worlds inside one AIX experience.

01Amaré DunesHospitalityIdentity / Guest experience / Digital 02CENIZAHospitalityIdentity / Menu / Spatial expression 03Altura ResidencesReal estateIdentity / Wayfinding / Digital 04KŌDAArchitectureIdentity / Applications / Digital 05NexoraTechnologyIdentity / Product / Data 06RASA/33FragranceIdentity / Packaging / Digital
01
01 / Hospitality
Luxury resort system

Amaré Dunes

A calm hospitality identity built around tactile materiality, soft luxury and a seamless guest journey.

Identity system
Guest collateral
Digital experience
Packaging & merchandise
Amaré Dunes brand experience
Amaré Dunes print collateral
Amaré Dunes packaging and merchandise
Amaré Dunes digital experience
02
02 / Restaurant concept
Fire / smoke / salt / ritual

CENIZA

A visceral hospitality identity built from heat, material, ritual and a strong spatial language.

Positioning
Visual identity
Menu system
Spatial identity
CENIZA restaurant concept cover
CENIZA visual identity system
CENIZA menu system
CENIZA spatial identity
03
03 / Real estate
Premium residential system

Altura Residences

A luxury residential identity built around elevation, architectural restraint and high-value physical touchpoints.

Brand identity
Wayfinding
Sales experience
Digital expression
Altura Residences identity cover
Altura wayfinding and signage
Altura experience
Altura digital experience
Altura social media system
04
04 / Architecture & design
Structure meets creativity

KŌDA

A future-focused architecture identity balancing precise structure with a distinct, high-contrast signal.

Identity direction
Visual language
Brand applications
Digital experience
KODA identity cover
KODA visual language
KODA brand applications
KODA digital experience
KODA brand essence
05
05 / Technology
Intelligence beyond limits

Nexora

A scalable technology identity translating complexity into a controlled product and data language.

Identity system
Data expression
Digital experience
Product-facing design
Nexora brand identity cover
Nexora brand elements
Nexora digital experience
Nexora data visualization system
Nexora brand essence
06
06 / Experimental fragrance
Memory / material / frequency

RASA/33

Scent is a place you return to.

An experimental fragrance house where memory, temperature and material become a numbered identity system.

Strategy
Identity
Packaging
Campaign / Digital / Retail
RASA 33 identity manifesto
RASA 33 fragrance architecture
RASA 33 packaging system
RASA 33 digital experience
RASA 33 social and motion system
AIX / Capabilities

From positioning
to presence.

01

Brand strategy

Positioning, differentiation, naming direction, messaging architecture and the idea a brand should own.

02

Identity systems

Logo systems, typography, colour, art direction and scalable visual languages.

03

Digital experience

Web direction, product-facing identity, interaction principles and launch experiences.

04

Physical experience

Hospitality touchpoints, packaging, signage, environmental expression and presentation systems.

AIX / Research

World Systems / 001

An independent speculative institutional design initiative exploring how autonomous authorities might coordinate across borders without collapsing into one central authority.

Empty Center

Temporary coordination / never rule
Shared
protocol
01 / Shared Signal

Recognise together.

Independent institutions recognise the same emerging reality without centralising all raw data.

02 / Shared Action

Commit together.

Limited commitments form around outcomes no single authority can deliver alone.

03 / Shared Limit

Protect together.

A continuous system is protected from locally rational decisions that collectively destroy it.

AIX / Selected archive

Further range.

Additional concepts broaden the studio’s range without competing with the primary case studies.

Culture
OFFSET 25 festival identity

OFFSET/25

Art, sound and moving-image festival identity built around fracture, frequency and cultural motion.

Consumer
Origin 08 tea packaging system

Origin / 08

Rare tea archive with collectible packaging, provenance and editorial precision.

Play
Baby Comfort room application

Baby Comfort

A playful storytelling system designed for imagination, emotional literacy and repeated use.

Technology
Lumenix brand identity presentation

Lumenix

A high-trust technology identity exploring intelligence, product interfaces and visualised data.

Brand direction
Wellspoken brand direction study

Wellspoken

An independent brand direction study focused on clarity, consistency and measurable progress.